Description
The eComm license includes Salesforce, Marketing Cloud and Cvent. It enables users to create and send personalized promotional and transactional email messages using contact data of our constituents. Cvent, an event registration and management tool, is also included in the package. The university will centrally fund one eComm license for each school, college and university-approved administrative units. Please consult the eComm team to understand limitations.
Overview of eComm license options:
- Salesforce: Salesforce is eComm's constituent relationship management (CRM) system. The 500+ data points housed there ensure that relevant messages are sent to the right audience.
- Marketing Cloud: Marketing Cloud's drag-and-drop interface makes it easy to build custom email messages. Insert CU branding, other images, blocks of text, social media, a subject line and more.
- Cvent: Manage your events with Cvent. Registration forms can be built to support simple or complex events and customized as you wish. If you get stuck, Cvent support is always available to help.